Dashboard Introduction
TrueProfit offers a detailed dashboard design tailored for Shopify store owners, providing accurate and intuitive data on net profit that enables informed decision-making. Let's dive into the functionalities this dashboard offers to users.
The top section of the dashboard is dedicated to providing an overview of your key financial metrics. This includes Net Profit, Revenue, Cost of goods sold, Shipping costs, Transaction fees, and more. Each of these components is essential for assessing the store's Net Profit. Users can see the balance between these elements, painting a clear picture of their financial standing.
Click on the three dots button on the top right side of the Dashboard, here you can select to Filter by Payment statuses, Export the dashboard data, or Customize which metrics to display.
In the Customize modal, you will see a list of all metrics available for the Dashboard. You can select a maximum of 5 metrics to pin on the top, and other metrics to display below for a quick view of your financial status, Once done, click Apply to save your selections and customizations.
To see the formula and meaning of each metric, go to the Metrics Glossary article.
The Performance Chart provides a visual representation of your store's financial performance over a selected date range. It focuses on four key metrics critical to understanding your business's fiscal health: Net Profit, Net Profit Margin, Revenue, and Total Costs. These metrics allow you to pinpoint financial strengths and areas for improvement, facilitating more informed strategic decisions.
To effectively analyze trends and gain meaningful insights, please ensure you select a minimum period of two days. This time frame allows the chart to accurately depict trends, offering a clearer perspective on shifts in financial performance.
The Cost Breakdown Chart provides a detailed analysis of all the expenses incurred by your store within the specified date range. This chart dissects your total expenditures, allowing you to identify and understand the distribution of different cost components.
By analyzing this breakdown, you can pinpoint significant areas of spending, helping to guide budget optimization and enhance financial efficiency in your operations.
This section offers a comprehensive analysis of advertising expenditures, featuring two key components: the Ad Spend by Channel chart and the Ad Spend Summary.
The Ad Spend by Channel chart visually represents how your advertising budget is allocated across various marketing channels, providing insights into channel performance.
The Ad Spend Summary consolidates key statistics, offering a quick overview of total ad expenditures and their impact, helping you optimize your marketing strategy.
Make sure you've connected your marketing channels to view your data in this section.
This section provides an in-depth analysis of order data, featuring two key components: the Orders vs. Ad Spend Per Order chart and the Order Summary.
The Orders vs. Ad Spend Per Order chart offers a visual comparison of order volume against the advertising costs associated with acquiring each order, helping you evaluate the efficiency of your ad spending in driving sales.
The Order Summary compiles essential metrics, providing a concise overview of order performance to aid in strategic decision-making and optimization.
The Customer Summary provides key insights into your customer base, highlighting metrics such as purchase frequency, average purchase value, and customer retention rates. These statistics help you understand buying behaviors and assess the effectiveness of your customer engagement strategies.
In the Other metric section, you’ll find a variety of supplementary data points that offer further context and insights, supporting comprehensive analysis and decision-making for business growth.
Comprehensive Data at a Glance
The top section of the dashboard is dedicated to providing an overview of your key financial metrics. This includes Net Profit, Revenue, Cost of goods sold, Shipping costs, Transaction fees, and more. Each of these components is essential for assessing the store's Net Profit. Users can see the balance between these elements, painting a clear picture of their financial standing.
How to customize metrics on your Dashboard
Click on the three dots button on the top right side of the Dashboard, here you can select to Filter by Payment statuses, Export the dashboard data, or Customize which metrics to display.
In the Customize modal, you will see a list of all metrics available for the Dashboard. You can select a maximum of 5 metrics to pin on the top, and other metrics to display below for a quick view of your financial status, Once done, click Apply to save your selections and customizations.
To see the formula and meaning of each metric, go to the Metrics Glossary article.
Performance Chart
The Performance Chart provides a visual representation of your store's financial performance over a selected date range. It focuses on four key metrics critical to understanding your business's fiscal health: Net Profit, Net Profit Margin, Revenue, and Total Costs. These metrics allow you to pinpoint financial strengths and areas for improvement, facilitating more informed strategic decisions.
To effectively analyze trends and gain meaningful insights, please ensure you select a minimum period of two days. This time frame allows the chart to accurately depict trends, offering a clearer perspective on shifts in financial performance.
Cost Breakdown Chart
The Cost Breakdown Chart provides a detailed analysis of all the expenses incurred by your store within the specified date range. This chart dissects your total expenditures, allowing you to identify and understand the distribution of different cost components.
By analyzing this breakdown, you can pinpoint significant areas of spending, helping to guide budget optimization and enhance financial efficiency in your operations.
Ad spend deep dive
This section offers a comprehensive analysis of advertising expenditures, featuring two key components: the Ad Spend by Channel chart and the Ad Spend Summary.
The Ad Spend by Channel chart visually represents how your advertising budget is allocated across various marketing channels, providing insights into channel performance.
The Ad Spend Summary consolidates key statistics, offering a quick overview of total ad expenditures and their impact, helping you optimize your marketing strategy.
Make sure you've connected your marketing channels to view your data in this section.
Order deep dive
This section provides an in-depth analysis of order data, featuring two key components: the Orders vs. Ad Spend Per Order chart and the Order Summary.
The Orders vs. Ad Spend Per Order chart offers a visual comparison of order volume against the advertising costs associated with acquiring each order, helping you evaluate the efficiency of your ad spending in driving sales.
The Order Summary compiles essential metrics, providing a concise overview of order performance to aid in strategic decision-making and optimization.
Customer summary and other metrics
The Customer Summary provides key insights into your customer base, highlighting metrics such as purchase frequency, average purchase value, and customer retention rates. These statistics help you understand buying behaviors and assess the effectiveness of your customer engagement strategies.
In the Other metric section, you’ll find a variety of supplementary data points that offer further context and insights, supporting comprehensive analysis and decision-making for business growth.
Updated on: 25/11/2024
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