What is TrueProfit Pixel?

According to Shopify, Pixels are the code snippets that run on your online stores and collect behavioral data, referred to as customer events, for marketing campaign optimization and analytics.

TrueProfit Pixel is a custom pixel made for stores based on Shopify. It helps TrueProfit collect customer events on your stores, such as product views, add to cart count, and events in the checkout and post-purchase pages.

In the Product Analytics page, you need to enable TrueProfit Pixel for the app to start tracking and reporting for the following metrics: Views, Add to Cart (ATC), Checkout Started (CS), and Payment Info Submitted (PIS).

Note that the data for these metrics only starts collecting data after you completed the required setup. It's best to wait for up to 7 days to have sufficient customer events in your Product Analytics report.

Privacy Policy for TrueProfit Pixel

As TrueProfit Pixel is built upon Shopify's web pixels extension, it is compatible with Shopify's Privacy for Customers.

How to Manually Enable the TrueProfit App Extension from Your Shopify Admin

In case the button in TrueProfit doesn't work for your store, here's how you can enable the extension manually.
Sign in to your Shopify account, click Online Store from the left sidebar > choose Theme



Click the Customize button to edit your current theme



In the left sidebar, click on the App embeds icon, search for TrueProfit and toggle it on.


TrueProfit Pixel is now enabled and your Product Analytics dashboard is all set!

Updated on: 19/09/2023