Articles on: TrueProfit

How to use Product Analytics

Congrats, you've understood your store as a whole. Now let's dive in and discover which particular products matter most to your business - with Product Analytics.

For every single product, you'll know its:

Add To Cart
Add-to-cart rate (ATC rate)
Conversion rate
Break-even Cost per Purchase (BEP)
Break-even Return On Ad Spend (BER)
Units Sold
Units per Transaction (UPT)

Check out Metrics Explained for a brief explanation of every term.

Sounds fun, but what can you learn from these insights?

Which products get more traffic (high views).
Which products attract more Add to cart (high Add-to-cart rate).
Which products convert best (high Conversion rate).
The maximum cost to acquire an order to break even or start making profit on each product (BEP).
The minimum ROAS to earn to break even or start making profit on each product (BER).

These insights will help you decide whether to invest more (or cut down) on advertising certain products, in order to optimize your spending.

How to set up Product Analytics

You no longer have to connect to your Google Analytics as previously to see Product Analytics. However, without connection to Google Analytics, some metrics (Views, ATC, ATC Rate) will show values equal to zero. Need help with Google Analytics Set Up? Go here

For a full Product Analytics, go to Settings, you'll find a button to connect with your Google Analytics account. Connect to let TrueProfit pull in data from Google Analytics.

Once set up, all products will be displayed in tab Analytics. Now feel free to make data-driven decisions for your business!

Frequently Asked Questions

Why are statistics different from Shopify?
What to do when I get "Can't refresh token" error?
Why can't I see any products?
What if I can't connect with Google Analytics?

Updated on: 09/09/2022

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