Overview Dashboard for Amazon Stores
Your Dashboard is the main page for you to view all of your store's data and vital charts. It helps you quickly understand the financial health of your store using real-time tracking and accurate calculations for many different metrics.
In the top right corner of the Dashboard, you can see the dropdown menu for picking a date range to view your store's data. \
Right below it is the "Compare with" feature, which lets you choose a period in the past to compare your data with. The comparison shows up in the dashboard as percentages.
The Overview section is the main dashboard, where you can customize the metrics to display just the important data you want. To customize the metrics, click on the Customize icon.
In the popup menu, you can choose which metrics to view and the display order using drag and drop > Save
Choose the Apply to all added Amazon stores checkbox to save the customized view for all of your Amazon stores added to TrueProfit.
Metrics are divided into groups:
Overview: Total orders, Revenue, Total cost, Net profit, Net margin, Gross sale, Gross profit, Gross margin, Discount, Units Sold
Cost: COGS, Total ad spend, Custom cost, Amazon Fees
Order summary: Avg. Order value, Ad spend per order, Avg. Order profit, Ad spend per order, Purchase frequency, New customers per order
Others: Shipping charged, Total taxes, Amazon Refund, Gift Wrap, Marketplace Withheld Tax
Ad spend: ROAS, ROAS (UTM), Total Revenue (UTM), POAS
- Facebook: Facebook Ads, Facebook revenue (UTM), Facebook ROAS, Facebook clicks, Facebook impressions
- Google: Google Ads, Google revenue (UTM), Google ROAS, Google clicks, Google impressions, Google conversions
- Pinterest: Pinterest Ads, Pinterest revenue (UTM), Pinterest ROAS
- Bing: Bing Ads, Bing revenue (UTM), Bing ROAS, Bing clicks, Bing impressions
- Snapchat: Snapchat Ads, Snapchat revenue (UTM), Snapchat ROAS, Snapchat swipes, Snapchat impressions
- Tiktok: Tiktok Ads, Tiktok revenue (UTM), Tiktok ROAS, Tiktok clicks, Tiktok impressions
- Amazon: Amazon Ads, Amazon ROAS, Amazon revenue (UTM)
This section lets you view the performance of your store over different time periods: Daily, Weeky, or Monthy, depending on the date range you chose. You can also choose which metrics to view in the chart by ticking on the checkboxes.
This section lets you view the costs of your store and compare them with the total cost for the chosen period. This chart includes: COGS, Total Ad spend, Custom Cost, Amazon Fees (Referral Fees + FBA Fee).
This section lets you keep track of your total cost of advertising, and the spending on each platform you use. You can also see the revenue each ad platform has generated for you, based on your UTM settings.
Date Range Picker and Compare
In the top right corner of the Dashboard, you can see the dropdown menu for picking a date range to view your store's data. \
Right below it is the "Compare with" feature, which lets you choose a period in the past to compare your data with. The comparison shows up in the dashboard as percentages.
Overview Section
The Overview section is the main dashboard, where you can customize the metrics to display just the important data you want. To customize the metrics, click on the Customize icon.
In the popup menu, you can choose which metrics to view and the display order using drag and drop > Save
Choose the Apply to all added Amazon stores checkbox to save the customized view for all of your Amazon stores added to TrueProfit.
Metrics are divided into groups:
Overview: Total orders, Revenue, Total cost, Net profit, Net margin, Gross sale, Gross profit, Gross margin, Discount, Units Sold
Cost: COGS, Total ad spend, Custom cost, Amazon Fees
Order summary: Avg. Order value, Ad spend per order, Avg. Order profit, Ad spend per order, Purchase frequency, New customers per order
Others: Shipping charged, Total taxes, Amazon Refund, Gift Wrap, Marketplace Withheld Tax
Ad spend: ROAS, ROAS (UTM), Total Revenue (UTM), POAS
- Facebook: Facebook Ads, Facebook revenue (UTM), Facebook ROAS, Facebook clicks, Facebook impressions
- Google: Google Ads, Google revenue (UTM), Google ROAS, Google clicks, Google impressions, Google conversions
- Pinterest: Pinterest Ads, Pinterest revenue (UTM), Pinterest ROAS
- Bing: Bing Ads, Bing revenue (UTM), Bing ROAS, Bing clicks, Bing impressions
- Snapchat: Snapchat Ads, Snapchat revenue (UTM), Snapchat ROAS, Snapchat swipes, Snapchat impressions
- Tiktok: Tiktok Ads, Tiktok revenue (UTM), Tiktok ROAS, Tiktok clicks, Tiktok impressions
- Amazon: Amazon Ads, Amazon ROAS, Amazon revenue (UTM)
Performance Chart
This section lets you view the performance of your store over different time periods: Daily, Weeky, or Monthy, depending on the date range you chose. You can also choose which metrics to view in the chart by ticking on the checkboxes.
Cost Breakdown Chart
This section lets you view the costs of your store and compare them with the total cost for the chosen period. This chart includes: COGS, Total Ad spend, Custom Cost, Amazon Fees (Referral Fees + FBA Fee).
Ad Spend Chart
This section lets you keep track of your total cost of advertising, and the spending on each platform you use. You can also see the revenue each ad platform has generated for you, based on your UTM settings.
Updated on: 05/05/2023
Thank you!