Dashboard Introduction
Dashboard is the main page where you can find a detailed overview of your store's profit analytics. This page is divided into two sections: Overview and Analytics to help you keep track with different metrics easier.
The Overview section has two parts: Pinned metrics -- kept on top of the page for quick access, and Selected metrics -- displayed right below the pinned metrics. To select which metrics to pin and displayed in your Dashboard, select Customize.
In the Customize Overview pop up, you will see a list of all metrics available for displaying on the Dashboard. You can select a maximum of 5 metrics to pin on the top, and 15 other metrics to display, once done, click Apply to save your selections and customizations.
You can also reorder all your pinned and selected metrics any way you want to keep track of your store most easily.
To see the formula and meaning of each metric, go to the Metrics Glossary article.
General: Order Count, Unit Sold, Revenue, Total Cost, Net Profit, Net Profit Margin, Gross Sale, Gross Profit, Gross Profit Margin, Discounts
Cost: COGS, Handling Fees, Total Ad spend, Shipping Cost, Custom Cost, Transaction Fees
Order Summary: Avg. Order Value, Ad Spend Per Order, Avg. Order Profit, Ad Spend Per Order, Purchase Frequency, New Customers Per Order
Customer Summary: Customer Count, New Customer Count, Repurchase Rate, CAC
Others: Shipping Charged, Taxes Collected, Tips, Gift Card sales, Refunds
Total Ad spend: ROAS, ROAS (UTM), Total Revenue (UTM), POAS, ncROAS
Facebook: Facebook Ad Spend, Facebook Revenue (UTM), Facebook ROAS, Facebook Clicks, Facebook Impressions
Google: Google Ad Spend, Google Revenue (UTM), Google ROAS, Google Clicks, Google Impressions, Google Conversions
Pinterest: Pinterest Ad Spend, Pinterest Revenue (UTM), Pinterest ROAS
Microsoft: Microsoft Ad Spend, Microsoft Revenue (UTM), Microsoft ROAS, Microsoft Clicks, Microsoft Impressions
Snapchat: Snapchat Ad Spend, Snapchat Revenue (UTM), Snapchat ROAS, Snapchat Swipes, Snapchat Impressions
TikTok: TikTok Ad Spend, TikTok Revenue (UTM), TikTok ROAS, TikTok Clicks, TikTok Impressions
Amazon: Amazon Ad Spend, Amazon ROAS, Amazon Revenue (UTM)
This chart shows the overview of your store's financial performance within the selected date range, with different time period settings: Monthly, Weekly, or Daily. You can choose up to 4 different metrics to display in the Performance chart.
This chart shows the breakdown of all the cost amounts in your store within the selected date range.
All of your selections in this filtering section will affect the data displayed in your Dashboard.
You can choose to include or exclude orders based on their payment status. Select to filter one or more of the following payment statuses:
Authorized
Pending
Paid
Partially paid
Refunded
Voided
Partially refunded
Unpaid
Overview Section
The Overview section has two parts: Pinned metrics -- kept on top of the page for quick access, and Selected metrics -- displayed right below the pinned metrics. To select which metrics to pin and displayed in your Dashboard, select Customize.
Customizing the Overview section for your Dashboard
In the Customize Overview pop up, you will see a list of all metrics available for displaying on the Dashboard. You can select a maximum of 5 metrics to pin on the top, and 15 other metrics to display, once done, click Apply to save your selections and customizations.
You can also reorder all your pinned and selected metrics any way you want to keep track of your store most easily.
All metrics in the Dashboard are divided into groups as following:
To see the formula and meaning of each metric, go to the Metrics Glossary article.
General: Order Count, Unit Sold, Revenue, Total Cost, Net Profit, Net Profit Margin, Gross Sale, Gross Profit, Gross Profit Margin, Discounts
Cost: COGS, Handling Fees, Total Ad spend, Shipping Cost, Custom Cost, Transaction Fees
Order Summary: Avg. Order Value, Ad Spend Per Order, Avg. Order Profit, Ad Spend Per Order, Purchase Frequency, New Customers Per Order
Customer Summary: Customer Count, New Customer Count, Repurchase Rate, CAC
Others: Shipping Charged, Taxes Collected, Tips, Gift Card sales, Refunds
Total Ad spend: ROAS, ROAS (UTM), Total Revenue (UTM), POAS, ncROAS
Facebook: Facebook Ad Spend, Facebook Revenue (UTM), Facebook ROAS, Facebook Clicks, Facebook Impressions
Google: Google Ad Spend, Google Revenue (UTM), Google ROAS, Google Clicks, Google Impressions, Google Conversions
Pinterest: Pinterest Ad Spend, Pinterest Revenue (UTM), Pinterest ROAS
Microsoft: Microsoft Ad Spend, Microsoft Revenue (UTM), Microsoft ROAS, Microsoft Clicks, Microsoft Impressions
Snapchat: Snapchat Ad Spend, Snapchat Revenue (UTM), Snapchat ROAS, Snapchat Swipes, Snapchat Impressions
TikTok: TikTok Ad Spend, TikTok Revenue (UTM), TikTok ROAS, TikTok Clicks, TikTok Impressions
Amazon: Amazon Ad Spend, Amazon ROAS, Amazon Revenue (UTM)
Performance Chart
This chart shows the overview of your store's financial performance within the selected date range, with different time period settings: Monthly, Weekly, or Daily. You can choose up to 4 different metrics to display in the Performance chart.
Cost Breakdown Chart
This chart shows the breakdown of all the cost amounts in your store within the selected date range.
Filtering by payment status, time period, and compare data in your Dashboard report
All of your selections in this filtering section will affect the data displayed in your Dashboard.
Payment Status
You can choose to include or exclude orders based on their payment status. Select to filter one or more of the following payment statuses:
Authorized
Pending
Paid
Partially paid
Refunded
Voided
Partially refunded
Unpaid
Updated on: 11/04/2024
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