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Intro to TrueProfit
Quick tutorial to walk you through our essentials.
Intro to TrueProfit #1: Cost Settings A-Z
TrueProfit can help you track profit and all kinds of financial metrics in real time. In order for us to show you the correct numbers, first you need to properly set up your cost structure. Here's how to do it. Or jump to the section you want to explore: Set up Cost of Goods Sold Pull in Google Ad spend Pull in
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Intro TrueProfit #5: Lifetime Value
Lifetime Value (or Customer Lifetime Value) is an important metric that gives you an understanding of how valuable your customers are to your e-commerce business over a period of time. With TrueProfit, you can now access this feature to measure your business growth and decide where to invest your money in next. What is Lifetime Value of a Customer For example, if
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Intro to TrueProfit #2: Product Analytics
Congrats, you've understood your store as a whole. Now let's dive in and discover which particular products matter most to your business - with Product Analytics. For every single product, you'll know its: Views Adds To Cart Add-to-cart rate (ATC rate) Purchases Conversion rate Revenue Check out Metrics Explained for explanations of every term. . Use it to manage orders and make adjustments to certain orders when necessary. The icon ⋮ appears where it's possible to edit a value. After you edit a value, your costs and profit displaying in Profit Analytics will be influenced acco
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Metrics Explained
In this article, you'll find a list of metrics used in TrueProfit Profit Analytics and Product Analytics. Quickly search for the term you want using Ctrl+F. A. Metrics in Profit Analytics 1. Revenue The final money you receive from customers, also known as Total sales in Shopify. Note: taxes and shipping are the money you charge customers. 2. Total cost The sum of all expenses occurring during the opera
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