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• How to use Product Analytics

  Congrats, you've understood your store as a whole. Now let's dive in and discover which particular products matter most to your business - with Product Analytics. For every single product, you'll know its: Views Add To Cart Add-to-cart rate (ATC rate) Purchases Conversion rate Revenue Profit Break-even Cost per Purchase (BEP) Break-even Return On Ad Spend (BER) Orders Units Sold Units per Transaction (UPT) ![](https://storage.crisp.chatSome readers

• FAQ: Why can't I see any products in Product Analytics?

  This could be because you haven't set up Google Analytics properly. Please follow the instructions at Setting up Google Analytics.Some readers

• FAQ: What if I get "Can't refresh token" error?

  While this error does not occur often, it means that Google does not return the token refresh for us. Without refreshing token, in the future we will not be able to retrieve the data anymore. To fix it, you need reinstall the "TrueProfit - Product Analytics" app in My Account page. Find the application called "TrueProfit - Product Analytics" and delete it. Then return to Product Analytics settings page and click the "connect" button.Few readers

• FAQ: Why are statistics in Product Analytics different from Shopify?

  There may be some minor differences between Google Analytics and Shopify's data, due to different calculation rules of the two.Few readers

• FAQ: What if I can't connect with Google Analytics?

  With Product Analytics, TrueProfit needs to use data from Google Analytics. In some special cases, your login information will expire and will be lost from our system, resulting in data unable to be retrieved. When your login information expires, re-signing in is ineffective. Instead you have to remove the TrueProfit application from your account and reinstall it. Visit page Apps with access to your account Find the app named "TrueProfit -Few readers