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TrueProfit
Profit Calculator & Profit Tracker
Intro to Trueprofit
Intro to TrueProfit #1: Cost Settings A-Z
TrueProfit can help you track profit and all kinds of financial metrics in real time. In order for us to show you the correct numbers, first you need to properly set up your cost structure. Here's how to do it. Or jump to the section you want to explore: Set up Cost of Goods Sold. Pull in Ad Spend: Google | [Facebo
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Intro to TrueProfit #6: The User System
We built this User System to help you manage multiple stores with ease while involving some supervised collaboration. These are the two benefits you can take advantage of using the User System: Manage multiple stores with one account only. This means you will be free from having to switch between browser tabs as previously to see the profit of your stores. **Set different access levels to TrueProfit for your staff. **This is helpful when you need your staff to co-manage your store
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Intro TrueProfit #5: Lifetime Value
Lifetime Value (or Customer Lifetime Value) is an important metric that gives you an understanding of how valuable your customers are to your e-commerce business over a period of time. With TrueProfit, you can now access this metric to measure your business growth and decide where to invest your money in next. What is Lifetime Value of a Customer For example, if
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Intro to TrueProfit #2: Product Analytics
Congrats, you've understood your store as a whole. Now let's dive in and discover which particular products matter most to your business - with Product Analytics. For every single product, you'll know its: Views Adds To Cart Add-to-cart rate (ATC rate) Purchases Conversion rate Revenue Check out Metrics Explained for explanations of every term. . Use it to manage orders and make adjustments to certain orders when necessary. The icon ⋮ appears where it's possible to edit a value. After you edit a value, your costs and profit displaying in Profit Analytics will be influenced acco
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Metrics Explained
In this article, you'll find a list of metrics used in TrueProfit Profit Analytics and Product Analytics. Quickly search for the term you want using Ctrl+F. A. Metrics in Profit Analytics 1. Revenue The final money you receive from customers, also known as Total sales in Shopify. Note: taxes and shipping are the money you charge customers. 2. Total cost The sum of all expenses occurring during the oper
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Cost Settings
How to add Cost of Goods Sold (COGS)
Cost of Goods Sold (COGS) or Product Cost is essentially one big part of your total costs. Simply put, COGS of one product is how much it costs you, as opposed to how much you charge customers (Sales price). With TrueProfit, you can manage your COGS easily. Follow this video tutorial or read below for instructions. By default, TrueProfit syncs Cost per item from Shopify upon installing. Additionally, there are 3 other ways to import COGS into TrueProfi
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How to manage Shipping costs
With shipping cost, you can set advanced rules or stick to the basic settings, depending on your business model. Visit Calculation > Shipping Cost Follow this tutorial below. Calculation settings First, set your default rules to calculate shipping cost for every order. You'll see these options: Multiply with quantity for the same product: Applies when shipping fee is proportional to product quantity in an order. For example, an order has the same 2 products and shipping fee is $3
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How to sync Facebook Ad Spend
Follow along this video tutorial or read below for instructions. Go to Calculation > Facebook Ads > Connect. You will be required to log in to Facebook account*. After that you'll be redirected to TrueProfit dashboard. Simply choose the ad account(s) relating to your store and click Synchronize. Manage Facebook Ads Accounts It can take a wh
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How to manage Custom Spend
Can you add and monitor costs like Shopify subscription, Instagram influencers, or even Facebook Ad Agency? With TrueProfit, surely you can. Basically, any costs that don’t fall into other existing categories in TrueProfit will be kept here at Custom Spend. They can be either **Fixed Costs **or Variable Costs. In the Custom Spend page, go to Fixed Costs if you want to set up expenses by inputting predetermined amounts. In contrast, costs under formulas (i.e. costs depending on certain
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How to manage Transaction fees
You can either follow along this video tutorial or read below. An unavoidable part of the eCommerce business is managing the Transaction Fees from payment gateways. The rate between Paypal, Stripe and other gateways can be different. Shopify also charge an additional fee for using external gateways other than Shopify Payments. This is between 0.5% – 2% dependin
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How to sync Google Ad Spend
To pull in data from your Google account, go to Calculation > Google Ads > Connect. You will be required to log into Google account and grant TrueProfit permission to access your Google ad campaigns. Choose Allow. After that you'll be redirected to TrueProfit dashboard. You can then choose the ad account(s) linked to your store, then click Synchronize.  Purchases Conversion rate Revenue Profit Break-even Cost per Purchase (BEP) Break-even Return On Ad Spend (BER) Orders Units Sold Units per Transaction (UPT) . To view the combined metrics of all your stores, open Menu symbol on the top left corner > Stores > All stores. This combine
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Redesigned Mobile App
At a glance, here are 3 updates packed inside the redesigned TrueProfit mobile app: App Store availability New login method New User Interface 1. App Store availability You can browse and download the TrueProfit App from both the Apple App Store (iOS) and Google Play Store (Android). TrueProfit App on Apple App Store (Left) and Google Play Store (Right) 2. New sign-in m
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FAQ
FAQ: How to receive reports via email
Set up to receive report emails on a regular basics, stay updated without having to log in to TrueProfit all the time. Look to the left side, go to Report Settings > **Email report **> Choose the frequency your prefer >> Save. 3 frequencies are: Daily, Weekly, Monthly Once done, you will receive a report email with the frequency at your chosen.  using the Export button. After choosing the date range, find the Export button at the top left corner of Profit Analytics. It will download a .csv file containing all data displayed on the dashboard. Export COGS You can also export Cost of goods sold (COGS) of all product. In **Calculation
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FAQ: What if my store currency differs from my ad account currency?
If your Shopify store and Facebook/Google ad account(s) use different currencies, TrueProfit will automatically convert everything to your store currency. The exchange rates are updated daily and based on data from openexchangerates.org. In case you want TrueProfit to display a different currency, choose the currency to be displayed on the top right corner.
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FAQ: How can I set shipping cost as 0 (free shipping)?
You can set shipping cost as 0 in Default Shipping. Then to make sure this shipping cost also applies to past orders, click Re-calculate Shipping Cost.
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FAQ: Can I import shipping settings from Shopify?
No, shipping rates in Shopify and shipping costs in TrueProfit are different. Shipping rates in Shopify are the amount you charge customers for shipping, while shipping costs in TrueProfit are the costs you need to pay in order to deliver your products.
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FAQ: How do I change costs in orders in the past?
All new changes to COGS, shipping and transaction fees will take effect immediately, but they won't affect your previous costs in past orders. Should you want to also update those cost in the past, simply follow this: Apply new COGS to all orders (past and future) In Cost settings > COGS, under each product you will find a button called Recalculate Product Profit. First enter the new cost in the COGS field, then click on that button to apply new COGS to all orders involving this product
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FAQ: What if I can't connect with Google Ads?
Go to this link https://myaccount.google.com/permissions, find the app TrueProfit and choose Remove access. Then in TrueProfit, visit Cost settings >> Google ads >> Connect to reconnect with Google ads.
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FAQ: How can I switch between multiple stores?
The User System* allows you to manage multiple stores easier with one TrueProfit account. Once an account is created, you can link all of your stores to it. *read more about The User System in this Help Article. Then, to switch between stores, click the store name on the top left corner.
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FAQ: How can I cancel subscription?
You can cancel your plan from your Shopify admin. Visit Apps, find TrueProfit and choose Delete. Confirm delete.
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FAQ: Can I update Ad spend manually?
Unfortunately, no. TrueProfit automatically pulls Ad spend from your Google/Facebook ad accounts, so you can't update it manually at the moment.
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FAQ: How do I change sale prices in TrueProfit?
Sale prices are pulled in automatically from Shopify. In case you need to make changes to sale prices, you'll have to do it on Shopify dashboard. TrueProfit will then update accordingly.
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FAQ: Can I include/exclude orders based on payment status?
In Profit Analytics, you can choose to include or exclude orders based on their payment status. Tick one or more of the following payment statuses: Authorized Pending Paid Partially paid Refunded Voided Partially refunded Unpaid
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FAQ: How can I remove deleted products that are still shown in COGS?
Even when you've removed a product/variant, it might still relate to some orders in your store. Therefore we have to handle them manually. Please contact us for manual support and we'll be glad to help.
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FAQ: Why can't I see all of my Facebook ad accounts?
For the time being, TrueProfit only shows active Facebook ad accounts. If your account is disabled, unsettled or closed, unfortunately you can't sync its data.
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FAQ: Why can't I see my Custom spend updated monthly?
Custom spend is updated every 30 days if you set Frequency as Monthly. From Date range, select This month and you will see your Custom spend updated.
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FAQ: How to create custom report?
In Report Settings, you can create unlimited custom reports with all metrics that are existing on the Profit Analytics Look to the left side, go to Report Settings > Customize Report > click Create Report, you can create a custom report as follows: Enter a report name then add report receiving email and choose the receiving frequency ![](https://storage.crisp.chat/users/helpdesk/website/61f
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FAQ: What if I get "Can't refresh token" error?
While this error does not occur often, it means that Google does not return the token refresh for us. Without refreshing token, in the future we will not be able to retrieve the data anymore. To fix it, you need reinstall the "TrueProfit - Product Analytics" app in My Account page. Find the application called "TrueProfit - Product Analytics" and delete it. Then return to Product Analytics settings page and click the "connect" button.
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FAQ: Why can't I see any products in Product Analytics?
This could be because you haven't set up Google Analytics properly. Please follow the instructions at Setting up Google Analytics.
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FAQ: What if I can't connect with Google Analytics?
With Product Analytics, TrueProfit needs to use data from Google Analytics. In some special cases, your login information will expire and will be lost from our system, resulting in data unable to be retrieved. When your login information expires, re-signing in is ineffective. Instead you have to remove the TrueProfit application from your account and reinstall it. Visit page Apps with access to your account Find the app named "TrueProfit -
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FAQ: Why are statistics in Product Analytics different from Shopify?
There may be some minor differences between Google Analytics and Shopify's data, due to different calculation rules of the two.
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FAQ: How to import COGS & Handling fees by .csv file
This method is suitable for stores with a large number of products. Beside inputting COGS or Handling fees directly on site, you have the option to upload a .csv file. This comes in handy when you have hundreds of product and need a way to copy/paste product costs quickly. To do this, first you need a template containing all products in your store. In Cost settings > COGS, find the Export COGS button. Click to download the .csv file. Make changes to the COGS column or _Handling fee co
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Upgrading Pricing Explanation
Pricing plans that scale with your business! Check out here for more information. Order Quantity On April 7th, 2022, TrueProfit will charge you based on the order quantity that you have in your store. Please refer to this pricing page to know more about it: CLICK HERE Upgrading Pricing Plan You can join our upgrading pricing plans if the current one does not provide enough order quantity for your store. Please read this article for more information: We wil
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Profit & Loss Report
With this feature, you can view Profit & Loss report of each store or all stores. Please go to Dashboard > P&L Report. In here, you can choose which year and period that you want to see. These metrics will be shown: Gross sales Discounts Refunds Revenue COGS Shipping cost Transaction fees Handling fees Gross Profit Total taxes Custom spend Ads spend: Facebook, Google, Bing, Snapchat, Tiktok, Pinterest, Amazon Net profit Net margin 