Dashboard
Customer Analytics | Lifetime Value Report
Lifetime Value (or Customer Lifetime Value) is an important metric that gives you an understanding of how valuable your customers are to your e-commerce business over a period of time. With TrueProfit, you can now access this metric to measure your business growth and decide where to invest your money in next. What is Lifetime Value of a Customer For example, ifFew readersProfit & Loss Report
With this feature, you can view Profit & Loss report of each store or all stores. Please go to Dashboard P&L Report. In here, you can choose which year and period that you want to see. These metrics will be shown: Gross sales Discounts Refunds Revenue COGS Shipping cost Transaction fees Handling fees Gross Profit Total taxes Custom spend Ads spend: Facebook, Google, Bing, Snapchat, Tiktok, Pinterest, Amazon Net profit Net margin You can view P&LFew readersProfit Dashboard Introduction
Overview Section You can custom the metrics for the Overview section of your Dashboard. Click on the Customize icon to see the list of metrics and choose the ones you want. List fields are divided into groups: Overview: Total orders, Revenue, TotFew readersShopify Metrics Glossary
In this article, you'll find a list of metrics used in TrueProfit Profit Analytics and Product Analytics. Quickly search for the term you want using Ctrl+F. A. Metrics in DashboardPopular
Product Analytics
Product Analytics Overview
The Product Analytics dashboard provides details about your products and their sales performance. From version 5.8 onwards, TrueProfit released Product Analytics v.2 with improvements in both data tracking and analytics for all products in your store. As Google stopped the service of Google Analytics UA on July 1, 2023, this new version of Product Analytics uses TrueProfit Pixel for performance tracking. Prerequisites: To enable Product Analytics, you need to complete the following steps: !Some readersBundling
For the merchants, surely you will have concerns as follows: Which products we should have a combo? Which products we should have a promotion? Which products we can have a up-sell or cross-sell? With Bundling feature, you will have answers for the questions. Let's discover it!!! Please go to the Dashboard Product Analytics Bundling, you will see Top 3 combos best-selling, Top 10 products best-selling and also Top 5 products most buy together as period Last 3 months, LastFew readersHow to Install and Use TrueProfit Parameter Generator Extension
What is TrueProfit Parameter Generator Extension? TrueProfit's Parameter Generator generates URL parameters for your ads on different marketing platforms. Currently, the extension supports the following platforms: Facebook Ads, Google Ads, TikTok Ads, Bing Ads, Snapchat Ads, and Pinterest Ads. When you open the extension on theFew readersHow to Set up UTM Parameters Manually for Your Ads
If you are using Chrome, we recommend using the Parameter Generator Extension. You can read the tutorial of how to use the extension here. How to Set up UTM Parameters Manually to Track Your Ads with TrueProfit When you are creating a new ad or editing an existing one, youFew readersHow to Install TrueProfit Pixel to Your Shopify Store
What is TrueProfit Pixel? According to Shopify, Pixels are the code snippets that run on your online stores and collect behavioral data, referred to as customer events, for marketing campaign optimization and analytics. TrueProfit Pixel is a custom pixel made for stores based on Shopify. It helps TrueProfit collect customer events on your stores, such as product views, add to cart count, and events in the checkout and post-purcFew readersTroubleshooting Google Analytics: Token Expired Issue
TrueProfit needs the data from Google Analytics to display the Product Analytics dashboard accurately. In some special cases, your login information might expire and become unavailable from our system, resulting in a failed data retrieval or a "Can't refresh token error". When your login information expires, re-signing in won't solve the issue. Therefore, you'll need to remove the TrueProfit application from your Google Analytics account and reinstall it. How to reconnect Google AnalFew readers
Cost Settings
Product Cost | How to add Cost of Goods Sold (COGS)
Cost of Goods Sold (COGS) or Product Cost is essentially one big part of your total costs. Simply put, COGS of one product is how much it costs you, as opposed to how much you charge customers (Sales price). With TrueProfit, you can manage your COGS easily. Follow this video tutorial or read below for instructions. By default, TrueProfit syncs Cost per item from Shopify upon installing. Additionally, there are 3 other ways to imporPopularHow to manage Shipping costs
With shipping cost, you can set advanced rules or stick to the basic settings, depending on your business model. Visit Calculation Shipping Cost Follow this tutorial. Calculation settings First, set your default rules to calculate shipping costs for every order. You'll see these options: Multiply with quantity for the same product: Applies when the shipping fee is proportional to product quantity in an order. For example, anPopularIntro to TrueProfit #1: Cost Settings A-Z
TrueProfit can help you track profit and all kinds of financial metrics in real time. In order for us to show you the correct numbers, first you need to properly set up your cost structure. Here's how to do it. Or jump to the section you want to explore: Set up Cost of Goods Sold. Connect ad platforms (https://help.trueprofit.io/en/article/how-to-add-ad-platforms-and-sync-youPopularHow to Set Up and Manage Custom Spend
Custom Spend is where you can add and monitor extra costs, for example Shopify subscription, Instagram influencers, or even Facebook Ad Agency. Basically, any costs that don’t fall into other existing categories in TrueProfit can be configurated in the Custom Spend setup. In this article: How to set up Fixed Costs How to set up Metric-based Costs Custom Spend Categories There aSome readersHow to manage Transaction fees
You can either follow along this video tutorial or read below. An unavoidable part of the eCommerce business is managing the Transaction Fees from payment gateways. The rate between Paypal, Stripe and other gateways can be different. Shopify also charge an additional fee for using external gateways other than Shopify Payments. This is between 0.5% – 2% dependinSome readersHow to Add Ad Platforms and Sync Your Ad Spend
To automate syncing the ad spend from your ad accounts, you need to connect the ad platform with TrueProfit. In this article, we'll show you how to connect with these platforms: * Facebook Ad * Google Ads * TikTok Ad * Bing Ad * Snapchat Ad * Amazon Ad * Pinterest AdSome readersProduct Cost | How to Add Handling Fees
Handling fee include all the expenses that might arise in your business, no matter how minimal it seems. By default, Handling Fees are counted as 0 until you make an edit. All handling fees will be calculated in the Product Cost and Total Cost, which you can view in the Product Dashboard. What is Handling Fee? This is the amount that covers all expenses regarding fulfillment, such as warehouse storage cost, shipment cost, and packing cost. Not every product has a handling fee, but onceFew readersHow to Integrate Shipping Platforms Into TrueProfit
At the moment, TrueProfit supports integrations with 6 shipping platforms: Shippo ShipStation Shipwire ShippingEasy ShipBob ShipheroFew readersFAQ: Can I import shipping settings from Shopify?
No, shipping rates in Shopify and shipping costs in TrueProfit are different. Shipping rates in Shopify are the amount you charge customers for shipping, while shipping costs in TrueProfit are the costs you need to pay in order to deliver your products.Few readersFAQ: How can I set shipping cost as 0 (free shipping)?
You can set shipping cost as 0 in Default Shipping. Then to make sure this shipping cost also applies to past orders, click Re-calculate Shipping Cost.Few readersFAQ: How do I change costs in orders in the past?
All new changes to COGS, shipping and transaction fees will take effect immediately, but they won't affect your previous costs in past orders. Should you want to also update those cost in the past, simply follow this: Apply new COGS to all orders (past and future) In Cost settings COGS, under each product you will find a button called Recalculate Product Profit. First enter the new cost in the COGS field, then click on that button to apply new COGS to all orders involving this productFew readersProduct Cost | Edit and Set Quantity Break for Product COGS
By default, TrueProfit syncs the COGS from your Shopify admin and apply it in cost calculations. You can manually edit and update the COGS for your products in the Product Cost settings. However once you've updated the COGS in TrueProfit, the app will stop syncing data from Shopify for that product. In this article: 1/ Fixed COGS 2/ Price range COGS 2.1/ Quantity break for COGS at the Variant level (3-1-quantity-break-for-cogs-at-the-vaFew readersAd Spend | How to get Revenue (UTM) for per Ads spend channel
The Revenue (UTM) is pulled from the orders on Shopify report that have UTM campaign source. Importantly, your campaign URL need to be inserted UTM source to Shopify gets it to their report. Please refer to the Shopify's articles for more information about UTM source: https://help.shopify.com/en/manual/orders/conversion-summary https://help.shopify.com/en/manual/online-sales-channels/shop/analytiFew readersHow to Edit Order Cost in Bulk
This feature helps you edit the Shipping cost, Total COGS, and Handling fee in a one-time upload. Here's how to use the Import and Bulk edit features in Order Cost. Exporting and Importing Order Cost Choose the date range inwhich you want to edit the order cost Click Export to download the CSV file In the CSV file, update the Shipping cost, Total COGS and Handling fee for the orders you want Click Import to upload the file back to TrueProfit and updaFew readersTaxes & Duties | How to Set Up and Manage Your Taxes Paid
The Taxes and Duties page is where you can set up the tax costs you pay to your government. Taxes paid are considered a cost to your business. Once taxes are set up in TrueProfit, you can start tracking all your costs more accurately and easily. What are the differences between Taxes Collected and Taxes Paid in TrueProfit? Taxes Collected is the amount you charge in each order to your customer; it is calculated as an income. TrueProfit will pull this metric from your Shopify AdmiFew readers
Email Report
How to Set Up and Customize Email Reports
How to set up email an report for your account Go to Report Settings Email report Enter your email and click Add, TrueProfit will send a confirmation email to this address, make sure you confirm the address before moving on. Choose the frequency you prefer Save Setting up email report Once done, you will receive a report email similar to this: Email report (https://storagSome readersRelease new feature: calculate the refund same day as order
In Report Settings Profit Config, we just released the option Calculate the refund same day as order. If you check on it: the refund will be calculated on the created order day If you uncheck on it (default): the refund will be calculated on the refunded order day After changing setting about it, the metrics such as Revenue, Net Profit will be changed on the Profit Analytics. PleaseFew readers
FAQ
FAQ: What if my store currency differs from my ad account currency?
If your Shopify store and Facebook/Google ad account(s) use different currencies, TrueProfit will automatically convert everything to your store currency. The exchange rates are updated daily and based on data from openexchangerates.org. In case you want TrueProfit to display a different currency, choose the currency to be displayed on the top right corner.Few readersFAQ: How to export data from TrueProfit
Export profit data In Profit Analytics, you can export your data (Revenue, total cost, net profit, etc.) using the Export button. After choosing the date range, find the Export button at the top left corner of Profit Analytics. It will download a .csv file containing all data displayed on the dashboard. Export COGS You can also export Cost of goods sold (COGS) of all product. In CalculationFew readersFAQ: How can I cancel subscription?
You can cancel your plan from your Shopify admin. Visit Apps, find TrueProfit and choose Delete. Confirm delete.Few readersFAQ: What if I can't connect with Google Ads?
Go to this link https://myaccount.google.com/permissions, find the app TrueProfit and choose Remove access. Then in TrueProfit, visit Cost settings >Google ads >Connect to reconnect with Google ads.Few readersHow to switch between multiple stores
The User System allows you to manage multiple stores easier with one TrueProfit account. Read more about The User System in this Help Article. Then, to switch between stores, click the store name on the top left corner.Few readersFAQ: How do I change sale prices in TrueProfit?
Sale prices are pulled in automatically from Shopify. In case you need to make changes to sale prices, you'll have to do it on Shopify dashboard. TrueProfit will then update accordingly.Few readersFAQ: How can I remove deleted products that still show in COGS?
Even when you've removed a product/variant, it might still relate to some orders in your store. Therefore we have to handle them manually. Please contact us for manual support and we'll be glad to help.Few readersFAQ: How to import COGS & Handling fees by .csv file
This method is suitable for stores with a large number of products. Beside inputting COGS or Handling fees directly on site, you have the option to upload a .csv file. This comes in handy when you have hundreds of product and need a way to copy/paste product costs quickly. To do this, first you need a template containing all products in your store. In Cost settings COGS, find the Export COGS button. Click to download the .csv file. Make changes to the COGS column or Handling fee coSome readers