Articles on: TrueProfit for Shopify

How to Set up UTM Parameters Manually for Your Ads

If you are using Chrome, we recommend using the Parameter Generator Extension. You can read the tutorial of how to use the extension here.

How to Set up UTM Parameters Manually to Track Your Ads with TrueProfit

When you are creating a new ad or editing an existing one, you can add TrueProfit's parameter for tracking. At the moment, TrueProfit is supporting integrations with these platforms: Facebook, Google, TikTok, Snapchat, Pinterest, and Bing (Microsoft) Ads.

Facebook Adstp_source=facebook&tp_adid={{}}&tp_productid=*your product's id*
Google Ads{lpurl}?tp_source=google&tp_adid={creative}&tp_campaignid={campaignid}&tp_productid=*your product's id*
Bing Adstp_source=bing&tp_adid={AdId}&tp_productid=*your product's id*
Snapchat Adstp_source=snapchat&tp_adid={{}}&tp_productid=*your product's id*
TikTok Adstp_source=tiktok&tp_adid=__CID__&tp_productid=*your product's id*
Pinterest Adstp_source=pinterest&tp_adid={adid}&tp_productid=*your product's id*

In details, here's how to build a parameter for tracking with TrueProfit:
tp_source=platform's name : Enter the ad platform you're setting ads on in full text. For example: facebook, google, snapchat, etc.
tp_adid={{}} : The Ad ID of the ad you are working on, keep the value between the curve bracket fixed so that the ad platform can fill in the ad ID automatically. Note that different platforms have different format for ad ID, make sure you follow the format in the table above so that the platform can read it correctly.
tp_campaignid={campaignid} : Similar to Ad ID, make sure you keep the value between the curve bracket fixed like the table above for each platform.
tp_productid=the product's ID from Shopify : In your Shopify Admin, go to Products and choose the product you want. The product_id is the number string at the end of the URL, like the image below:

If you already have parameters in use, make sure to add a question mark at the start of TrueProfit's parameter. For example: ?tp_source=facebook&tp_adid={{}}&tp_productid=*your product's id*

What is a URL Parameter and Why Do I Need it?

If you are running ads to promote your online store, you need URL parameters. Parameters are unique identifiers that are added to your ads’ destination URLs. Once added, they can relay important information about the performance of your advertising campaigns. Specifically, this information lets advertisers know more about where the click came from before landing on the website.

Adding URL parameters can help TrueProfit accurately track and attribute the performance and conversions of your marketing and products in the Multi-channel Attribution and Product Analytics reports.

Updated on: 22/08/2023

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