In this article, you'll find a list of metrics used in TrueProfit Profit Analytics and Product Analytics. Quickly search for the term you want using Ctrl+F.

A. Metrics in Profit Analytics
1. Revenue
The final money you receive from customers, also known as Total sales in Shopify. 

Revenue = gross sales – discounts – refunds + taxes + shipping charges
Note: taxes and shipping are the money you charge customers.

2. Total cost
The sum of all expenses occurring during the operation of your business.

Total cost = Cost of goods sold + Shipping cost + Ad spend + Transaction fees + Custom spend

3. Net profit
The amount of money you gain after all costs are deducted. 

Net profit = Revenue - Total cost

4. Net profit margin (%)
The measurement of your business's profitability. The higher the number, the more profitable the company. A low profit margin might indicate a problem that is interfering with profitability potential such as unnecessarily high expenses.

Net profit margin = Net profit / Revenue

5. Ad spend
Total cost for advertising pulled from Facebook and Google Ads.

6. Ad spend per order
The average amount of ad spend to acquire an order.

Ad spend / Total orders

7. Average order value (AOV)
The average amount of money a customer spend in one order. Higher AOV often means higher profit margin, as most cost per order is fixed whether someone buys more or less.

Average Order Value = Revenue / Total orders

8. Average order profit
The average profit you earn from one order. 

Average order profit = Profit / Total orders

9. Cost of Goods Sold
Cost of Goods Sold (COGS) is how much the products cost you, as opposed to how much you charge customers (Sales price). For most dropshippers, COGS is the product prices you pay on AliExpress or CJ Dropshipping.

10. Shipping cost
In TrueProfit, a fixed amount of shipping cost is added to each order. 

Shipping cost = Flat rate * Total orders

11. Custom cost
Other expenses such as software/app, influencers, rents, salary, Shopify plan, taxes. 

12. Transaction fee
The amount of money that your payment gateways (Paypal, Stripe, etc.) and Shopify charge for each of your order.

B. Metrics in Product Analytics
1. Views
The number of pageviews that the product received.

2. ATC (Adds to cart)
The number of times the product was added to the shopping cart.

3. ATC rate (Add-to-cart rate)
The percentage of sessions where the product was added to the shopping cart.

ATC rate = ATC / Views

4. Purchases
The number of times the product was purchased.

5. Conversion rate
The percentage of sessions where the product was purchased.

Conversion rate = Purchases / Views

6. Revenue
The total amount of money that the product has sold.
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