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How to Install and Use TrueProfit Parameter Generator Extension

Add TrueProfit Parameter Generator Extension to Chrome HERE

What is TrueProfit Parameter Generator Extension?

TrueProfit's Parameter Generator generates URL parameters for your ads on different marketing platforms. Currently, the extension supports the following platforms: Facebook Ads, Google Ads, TikTok Ads, Bing Ads, Snapchat Ads, and Pinterest Ads. When you open the extension on the ad setup page, it will detect the platform, sync your added stores, and display your product list so that you can create a customized parameter easily.

The extension is connected to your TrueProfit account. Adding parameters to the ad's URLs is crucial for TrueProfit to track the performance and attribute ad conversions in Marketing Analytics.

What is a URL Parameter?

URL parameters are unique identifiers that are added to your ads’ destination URLs to pass along data. Once added, they can relay important information about the performance of your advertising campaigns. Specifically, this information lets advertisers know more about where the click came from before landing on the website.

Why you should use TrueProfit Chrome Extension

The Chrome extension goes hand in hand with TrueProfit's new Marketing Analytics feature. Adding the parameters from the extension makes sure TrueProfit can track and attribute your ad's performance and conversions accurately.

How to Install the TrueProfit Extension to Your Chrome Browser

Download the extension from Chrome Web Store and add it to your Chrome browser.

After successfully installing the extension, it's best to pin it to your Chrome taskbar for quick access.

How to Use TrueProfit Chrome Extension

To start using the extension, sign in to your TrueProfit account. If you don't have a TrueProfit account yet, sign up here and connect it to your store.
Once you've signed in, the extension will look like this:

If you opened the extension while on an ad platform's website, it will detect and apply the Ad Platform automatically. If you are not on the ad platform's website, please choose a platform manually to generate an URL parameter for it.
In the Store dropdown, you'll find a list of stores you added to TrueProfit, choose the store you want to run ads for.
In the Product dropdown, choose a product you want to promote. Your best-selling product will be chosen by default, based on the total units sold of each product.

If you are not promoting a specific product, choose None in the Product dropdown.

After you've finished choosing the Ad Platform, Store, and Product for your ad, you will find a parameter generated according to your campaign in the URL Parameter field.

To use the Auto-fill Parameter button, make sure you opened the extension while creating or editing an ad. The extension will auto-fill TrueProfit's parameter to your ad's URL, if not, you'll have to add the parameter manually.

Updated on: 22/08/2023

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