In this article, you'll find a list of metrics, including their meanings and formulas, for tracking your TikTok Shop on TrueProfit .
Tip: Quickly search for the metric you want using Ctrl+F.

Metrics in Dashboard

Metrics	Definitions	Formulas
Net Profit	The profit you make after deducting all costs in your store.	Net Profit = Net Sales - Total Costs
Orders	The total number of completed orders in the selected time range.
Net Sales	The total revenue with any applicable seller discounts deducted. This metric equals to the Total Revenue metric in non-US markets. (excluding canceled orders)	Net Sales = Gross Sales - Gross Sales Refund - Seller Discount + Seller Discount Refund <•> Total Revenue (non-US markets) = Subtotal after seller discounts - Refund subtotal after seller discounts
GMV	Gross Merchandise Value (GMV): The total amount paid for orders during the selected period, including canceled and refunded orders.
Average Order Value	The average amount each customer spends in one order. Higher AOV often means higher profit margin, because most cost per order is fixed whether someone buys more or less.	Avg. Order Value = Net Sales / Orders
Total Costs	The sum of all expenses in the selected time range. This metric includes seller fees for both US and non-US markets, whichever is applicable for your shop.	Total Costs = Cost of Goods Sold + Shipping Costs + TikTok Ad Spend + Transaction Fee + Platform Commission Fee + Referral Fee + Affiliate Commission Fee
Cost of Goods Sold	The direct cost of manufacturing or dropshipping your products. In the Dashboard, COGS
Seller Shipping Costs	The actual shipping fee minus customer shipping fee and platform shipping fee subsidy	Seller Shipping Costs = Original Shipping Cost - Shipping Fee (Buyer) + Shipping Return/Refund (if any)
TikTok Ad Spend	The total ad spend synced from your TikTok ad account.
Transaction Fee	This fee is charged by TikTok for processing successful orders. The Transaction Fee Rate is different between different markets, TrueProfit automatically retrieve your shop's market and apply the rate accordingly	Transaction Fee = (Customer Payment - Customer Order Refund) * Fee Rate % (non-US merchants only)
Platform Commission Fee	Platform Commission Fee is the amount that the platform charges to all sellers in non-US markets based on the category of a product for successful orders.	Platform Commission Fee = (Item Price - Seller Discount) * Fee Rate (non-US merchants only)
Affiliate Commission Fee	The amount the sellers paid to creators via the Affiliate Program	Affiliate Commission Fee = (Product Price (excl. tax) - Seller Discount) * Commission Rate
Referral Fee	The fee that TikTok Shop charges and collects on all completed orders for all US merchants.	Referral Fee = Referral Fee Rate % *(Customer Payment + Platform Discount - Tax)

Metrics in Orders Report

Metrics	Definitions	Formulas
Net Sales	The total revenue with any applicable seller discounts deducted. This metric equals to the Total Revenue metric in non-US markets.	Net Sales = Gross Sales - Gross Sales Refund - Seller Discount + Seller Discount Refund <•> Total Revenue (non-US markets) = Subtotal after seller discounts - Refund subtotal after seller discounts
Settlement Amount	The settlement of the order. This data will be available when the order is settled and your revenue, fees and adjustments are finalized.	Settlement Amount = Net Sales - Total Fees (Fees + Shipping) + Adjustments
Total COGS	The total COGS value of all products in the order.
Seller Shipping Costs	The actual shipping fee minus customer shipping fee and platform shipping fee subsidy	Seller Shipping Costs = Original Shipping Cost - Shipping Fee (Buyer) + Shipping Return/Refund (if any)
Gross Profit		Gross Profit = Net Sales - COGS - Seller Shipping Costs - Referral fee - Transaction Fee
Gross Profit Margin		Gross Profit Margin = Gross Profit / Net Sales

Updated on: 20/11/2024