Articles on: TrueProfit for TikTok Shop

Product Analytics for TikTok Shops

Product Analytics helps you see how each product in your TikTok Shop is performing. You can easily check important numbers like net sales, units sold, ad costs, affiliate commissions, total costs, net profit, and profit margins—broken down to each product in one table. Use these real-time insights to understand your shop's performance better and make smart decisions to grow your business.


What’s included in Product Analytics?


The table in your Product Analytics dashboard provides you with information throughout the product’s conversion flow. The metrics in the table include:

Metrics

Meanings

Formulas

Product Name

The name and an image of your product.

Status

The current status of the product. You can filter to view data of specific products only with this column.

Net Sales

The total net sales of that product in the chosen period synced from settled orders. If you have orders waiting to be settled, TrueProfit will calculate Net Sales using our formula

Net Sales = Product Price - (Order's seller discount / Number of items in order)

Units Sold

The total number of units of the product that were sold within the selected period.

COGS

The total Cost of Goods Sold for each product.

Affiliate Commission

The total affiliate commission of that product in the chosen period synced from settled orders. If you have orders waiting to be settled, TrueProfit will calculate Affiliate Commission per order using our formula

Affiliate Commission = Net Sales * ( Affiliate Commission Rate / Total Net Sales)

Ad Spend

The total ad expenses you've spent for each product synced from your TikTok Ads account.

Total Cost

The sum of all the costs associated with the product

Total Cost = COGS + Affiliate Commission + Shipping Costs + Ad Spend

Units Return

The total number of units of the product that were returned.

Net Profit

The final net profit of each product sold

Net Profit = Net Sales - Total Cost

Net Profit Margin

The percentage of sales revenue you have after deducting all the costs

Net Profit Margin = Net Profit / Net Sales


Updated on: 21/01/2025

Was this article helpful?

Share your feedback

Cancel

Thank you!