Product Analytics for TikTok Shops
Product Analytics helps you see how each product in your TikTok Shop is performing. You can easily check important numbers like net sales, units sold, ad costs, affiliate commissions, total costs, net profit, and profit margins—broken down to each product in one table. Use these real-time insights to understand your shop's performance better and make smart decisions to grow your business.
The table in your Product Analytics dashboard provides you with information throughout the product’s conversion flow. The metrics in the table include:
What’s included in Product Analytics?
The table in your Product Analytics dashboard provides you with information throughout the product’s conversion flow. The metrics in the table include:
| Metrics | Meanings | Formulas |
|---|---|---|
| Product Name | The name and an image of your product. | |
| Status | The current status of the product. You can filter to view data of specific products only with this column. | |
| Net Sales | The total net sales of that product in the chosen period synced from settled orders. If you have orders waiting to be settled, TrueProfit will calculate Net Sales using our formula | Net Sales = Product Price - (Order's seller discount / Number of items in order) |
| Units Sold | The total number of units of the product that were sold within the selected period. | |
| COGS | The total Cost of Goods Sold for each product. | |
| Affiliate Commission | The total affiliate commission of that product in the chosen period synced from settled orders. If you have orders waiting to be settled, TrueProfit will calculate Affiliate Commission per order using our formula | Affiliate Commission = Net Sales * ( Affiliate Commission Rate / Total Net Sales) |
| Ad Spend | The total ad expenses you've spent for each product synced from your TikTok Ads account. | |
| Total Cost | The sum of all the costs associated with the product | Total Cost = COGS + Affiliate Commission + Shipping Costs + Ad Spend |
| Units Return | The total number of units of the product that were returned. | |
| Net Profit | The final net profit of each product sold | Net Profit = Net Sales - Total Cost |
| Net Profit Margin | The percentage of sales revenue you have after deducting all the costs | Net Profit Margin = Net Profit / Net Sales |
Updated on: 21/01/2025
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